SOL DE JANEIRO COACHELLA

2025

 

Sol de Janeiro made a vibrant splash at Coachella with Casa Cheirosa—the festival’s first-ever fragrance-focused build. This scent-powered oasis brought the brand’s iconic mists to life through a multi-zone experience, from scent-synced juice pairings to interactive orelhão portals and mini music video moments, inviting festival-goers to pop off and stay cheirosa all weekend long.

Rooted in the insight that scent is the strongest trigger of memory, Casa Cheirosa was designed for lasting impact—a fragrance-fueled journey that encouraged guests to discover, play, and express themselves through scent, all while channeling Sol de Janeiro’s Brazilian spirit and unapologetic confidence.

SCOPE

  • Creative Director

  • Art Direction

  • Client Communication

  • Specifying finishes/materials

  • Supporting Graphic Designer

  • Overseeing install [3D, Prop Stlying]

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